ESMA Ligature Logo Design

Ligature Logo Project: Nicole Rosiak

Date: 11/30/16

What is a ligature logo?

A ligature logo is a design that is used frequently to represent a company or a business.

How would you describe the corporate identity of ESMA in 5 words?

ESMA can be described as bold, unique, fun, energetic, and inspiring.

Which logo out of the two do you feel is the strongest and why?

My first logo is my strongest because the font gives off a digital vibe that accurately portrays the new music app company. Also the font pairs well with the ligature design, which is angled to vertical with the “M” and “A” and shared stroke for the “E” and “S.”

If you had no requirements or restrictions how would your logo look different?

If I had no requirements, I think my logo would’ve looked simpler and had no color to it. I like logos that are simpler, so I think my logo would just incorporate black and white instead of using two colors, which was required.

Explain which ligature techniques you have demonstrated on each logo:

On the first logo, I demonstrated the use of angled to vertical and shared stroke. On the second logo, I demonstrated the use of remove a stroke and mid-letter crossbar.