Retail Bag Design

Retail Bag Design: Nicole Rosiak

Date: 1/13/17

1. How do you believe your design relates to the corporate Identity of your company?

I believe that my design relates to the corporate identity of Coach because it follows Coach’s standard bag format.

1. How does your bag portray the “holiday”?

The bag portrays the “holiday” with the replacement of the traditional horse and carriage with Santa on his sleigh with reindeer. In addition, the usual “New York” that goes under “Coach” is subtly replaced with “North Pole.” A snowflake gradient that fades into the logo is also included.

1. Do you think that the company you designed for would really use your bag? Why or why not?

Yes because the bag is simple, has a holiday feel to it, and represents the corporate identity.

1. What makes your bag Unique and Different?

My bag is unique and different because it incorporates a snowflake gradient that I believe is unique and not seen very often.

1. Describe the process in which you took to create the bag? (From beginning to end)

First, I sketched my idea on a paper with two different color schemes. One was white with red text/snowflakes and one was red with white text/snowflakes. Then I decided to go with the red with white.